Moira McLean and her company, Ideas that Work, have been part of my Sales/Marketing offering at Goldwell/KMS for the past 10 years.

During this time we have engaged Moira to write, direct, produce and sometimes “front” many training videos and DVD’s. The most recent, a Vivecap Training DVD (this is an in-salon treatment product) was produced to support a new product formulation and launch.

The DVD, along with a questionnaire and leaders guide that we co-produced, has helped us achieve a sales increase of some 34% on what was already a very successful product.

Moira has the ability to produce “cut-through” material at a very reasonable cost, which is why I will continue to engage her going forward.

Bill Hindmarsh
Director of Sales
Goldwell/KMS

For the last 3 years Moira has helped us brain-storm and create both our in-house & on-air productions. Consistently we get the results we’re after, she keeps to a strict budget, is a joy to work with, and so often brings an unexpected aspect or edge to the projects that makes a real difference.

Her productions have helped us keep our clients better informed, built sales and enabled us to improve our corporate offering.

John Fitzgerald
CEO
JLF Corporation

With some 110 products in our retail offering to spas and salons, we needed training dvds that could give technical information and inspire therapists to recommend Pevonia. Moira took the detail from our technical manual, the finesse of our marketing, the talents of our training team and somehow melded them all together to create what is a real first for the beauty industry – watchable technical training on DVD.

Liane Scior
Director of Marketing & Education
Pevonia Botanica Australia